How many of you have actually grown old sipping onto a chilled glass of Rooh Afza served to you on parties, get togethers, random stopovers to family and friends? Having spent half of my lifetime abroad, I very distinctively remember the consistent flavour of the well-known mashroob-e-mashriq. The fancy, frizzy drinks had only become part of the desi household in the new millennium, before that, we only had the pleasure to gulp down chilled, sweet glasses of Rooh Afza.
Have a very vivid memory of my grandparents joyously grabbing our hand, taking us to the bakery, hand-picking all the stuff and then adding on a large bottle of Rooh Afza to take back home and have our formal welcome. Rooh Afza’s TVC for Ramzan resonates with so many of us, on so many levels. No matter how close or far away you live, your bond with your grandparents moves past any such barrier. This is what Rooh Afza successfully showed, along with the wisdom that is transferred through the generations, is simply the sweetest thing to watch
Getting to know more about Hamdard Pakistan through the campaign, it was an eye-opener to know that it is the only organisation that has been celebrating the independence of Pakistan according to the Islamic Calendar, as well. This year, just like the years before Hamdard Pakistan celebrated Pakistan’s independent existence on the 27th of Ramzan, one of the blessed days of Laylatul Qadr. The special TVC for which can be seen here. The struggles, the sacrifices of the era had been real and it was Late Hakim Saeed’s vision throughout his lifetime to celebrate Pakistan’s independence on the Islamic date, along with 14th of August.
This Ramzan, having that close connection with Rooh Afza throughout Iftaar, it was great to see Hamdard Pakistan and Rooh Afza presenting two amazing campaigns with #RoohAfzaRamzanMubarak and recently with #RoohAfzaEidMubarak. TVCs for both brought back quite a lot from the past, for all of us. The warmth, prayers and the shiny envelopes of Eidi handed over early morning by our grandparents, had been the best thing about childhood. Many bloggers participated and reminisced on all the good, old times spent with their grandparents along with the richness of flavour that had been consistent throughout, by Rooh Afza. Hamdard Pakistan definitely pulled off a great campaign, this Ramzan. TVC for #RoohAfzaEidMubarak campaign is shared below: