How many of you have actually grown old sipping onto a chilled glass of Rooh Afza served to you on parties, get togethers, random stopovers to family and friends? Having spent half of my lifetime abroad, I very distinctively remember the consistent flavour of the well-known mashroob-e-mashriq. The fancy, frizzy drinks had only become part of the desi household in the new millennium, before that, we only had the pleasure to gulp down chilled, sweet glasses of Rooh Afza.
Have a very vivid memory of my grandparents joyously grabbing our hand, taking us to the bakery, hand-picking all the stuff and then adding on a large bottle of Rooh Afza to take back home and have our formal welcome. Rooh Afza’s TVC for Ramzan resonates with so many of us, on so many levels. No matter how close or far away you live, your bond with your grandparents moves past any such barrier. This is what Rooh Afza successfully showed, along with the wisdom that is transferred through the generations, is simply the sweetest thing to watch
Getting to know more about Hamdard Pakistan through the campaign, it was an eye-opener to know that it is the only organisation that has been celebrating the independence of Pakistan according to the Islamic Calendar, as well. This year, just like the years before Hamdard Pakistan celebrated Pakistan’s independent existence on the 27th of Ramzan, one of the blessed days of Laylatul Qadr. The special TVC for which can be seen here. The struggles, the sacrifices of the era had been real and it was Late Hakim Saeed’s vision throughout his lifetime to celebrate Pakistan’s independence on the Islamic date, along with 14th of August.
This Ramzan, having that close connection with Rooh Afza throughout Iftaar, it was great to see Hamdard Pakistan and Rooh Afza presenting two amazing campaigns with #RoohAfzaRamzanMubarak and recently with #RoohAfzaEidMubarak. TVCs for both brought back quite a lot from the past, for all of us. The warmth, prayers and the shiny envelopes of Eidi handed over early morning by our grandparents, had been the best thing about childhood. Many bloggers participated and reminisced on all the good, old times spent with their grandparents along with the richness of flavour that had been consistent throughout, by Rooh Afza. Hamdard Pakistan definitely pulled off a great campaign, this Ramzan. TVC for #RoohAfzaEidMubarak campaign is shared below:
It takes 2 to tango but it literally takes 11 celebrities in each team to topple your whole world. Post the press conference and logo reveal for the JazzT20Cup the date for the star-studded battle was set to be the 8th of June, 2017. Keeping Ramadan in mind the matches for the tournament are all set to begin post 11:30 pm. This year, with the unfortunate loss of two of our greatest legends and beautiful voices of Junaid Jamshed and Amjad Sabri, the teams for the 6th T20 Cup Celebrity Match were dedicated to these legends.
The match was in-between Junaid Jamshed XI and Amjad Sabri XI led by Kamran Jillani (replaced by Adnan Siddiqui due to unavailability) and Tehseen Javed. Both the teams had an amazing line-up of veteran actors Shahzad Ali, Farhan Ali Agha, Film star Saud, evergreen Faisal Qureshi, the handsome Meekal Zulfiqar and Bilal Ashraf playing under Tehseen’s captaincy and Salman Saeed, Noman Habib, Ayaz Samoo, Asim Mehmood, Yasir Mazhar, Agha Sheraz, and Abbas Jaffri playing under Kamran’s leadership.
With a team of bloggers working along with me, it was a treat to cover such a thrilling match with the sweetest cherries on top Shahid Afridi and Wasim Akram attending the event and Afridi to especially play alongside. The bloggers enjoyed a great space meeting and speaking with the celebrities of how they think JazzT20Cup is bringing pure entertainment to Karachi during Ramadan. Enjoying a moment with a fellow blogger below:
And just in case, you had been waiting for it, I DID vlog about the celebrity match and by far it had been one of the most exciting ones in my vlog journey. Watch and enjoy:
It’s more like Ramadan and cricket go hand in hand. Right from the beginning of Ramadan, the guys tend to come together in groups and initiate the night cricket challenge in the streets, compounds and even in proper cricket grounds. These night matches are highly taken accord of is nothing less than a battle for many! On a happier note, even corporations had taken up the challenge and as a result the T20Coporate Cup that is organised each year by the Moin Khan Cricket Academy with some of the top names amongst the players in each team. The team lineup is as follows:
While the Press Conference and the logo reveal for #JazzT20Cup took place on the 5th of June, 2017. The celebrity match was disclosed to be on the 8th of June *can’t wait for it to happen’ between two teams which are a tribute to the legends of Pakistan, Junaid Jamshed and Amjad Sabri. With Moin Khan as the commander-in-chief at the conference, it was a pleasure to know what the sponsors had to say regarding bringing back night cricket and entertainment for the families in Karachi. The greatest thing about the tournament is that the entry is Free for families and you come and enjoy as many matches as you wish to! Below is yet another vlog from the event, watch and enjoy: