Mahira Khan just experienced a ‘Loug Kia Kaheyngay’ Moment

The ever famous meme claims that infinite dreams of desi-children have been crushed under the hammer of ‘Loug Kia Kaheyngay (what will people say). Lesser do parents know, whatever your child ends up doing, you can never save them from the unconditional trolling and attention of the haters. Be it phopho, phopho ki beti/beta, their EX, or a close friend.

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But what exactly is this ‘Loug Kia Kaheyngay’ phenomenon? It is a normal social practice that moves within the lower to upper middle-classs households of the South Asian society where parents let down their children from living a healthy and free life with the aim to do something and achieve a place in life where they feel comfortable about themselves and attain a sense of pride. But what happens in reality, is that the parents pressurize their kids not to move forward any further in their desire to pursue their dreams since it is not according to the ‘prescribed’ model of the society. Let’s quickly evaluate a very recent incident with the perspective of ‘Loug Kia Khayengay Phenomenon’ and see how well we can understand it. Famous drama and film actress Mahira Khan who shot to fame with her drama Humsafar, even won hearts across border with thousands of Indians all over her performance in Raees. Nonetheless, Mahira had been our Queen since years now, actresses, her fans, male colleagues all go over, praising her for who she is and how she appears so flawlessly on-screen. Her recent paparazzi incident has bombarded the internet overnight, showing Mahira having a smoke break with famous Indian actor Ranbir Kapoor. Why not quickly list down the ‘haw haye’ factors in the image attached below:
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a) Wearing a short skirt
b) Backless and deep neck
c) She is freaking smoking! (that just broke the ‘haw-haye’ scale on the internet)

Debating over the double standard mentality of the society twitteratis, and social media nazis threw hate all around, which included hate of all degree.

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Majority of the hate spewed online is indescribable and is better not be shared to further add dirt to one’s hands. This is what ‘Loug Kia Kaheyngay’ looks like. These snippets define how the society, the ‘LOUG’ surrounding the families make sure that you don’t end up living a life that pleases you! This phenomenon lets you, me and every other person down each time we stand up to something for ourselves.

Mahira Khan is at a place where the hate does affect her, but at this degree where she is, she had personally shattered all the ropes that tie her down. She undoubtedly received never-ending support from the fans, friends from the fraternity, and wellwishers from India that stood up to the misogynist and double-standard society putting down women from doing what they feel like doing. The fact being that majority of the hate received came directly by women who hated her for bringing shame upon herself. For doing what? A smoke? Should they be getting the hate, as well?

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The Twisted Tale of Viral Social Media Debate

It doesn’t take much for an innocent post to turn into an online dilemma, a heated topic and viral content later on that ends up on almost all the local media publishing pages. So what is it that makes a post questionable? What are some of the most debated, and #hottopics that may help you get some easy overnight fame on a Facebook group, maybe.. Consider the example below that shows how something completely ‘I would call it’ stupid, catches the attention of the ‘group-nazis’ and then the ripple keeps on getting wider and deeper.

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A supposedly ‘expert’ marketer found it highly ‘stupid’ and somewhat ‘offensive’ (on pure marketing merit) to have received a promotional SMS for a sanitary napkins campaign. What happens next? Well, the gentleman puts up a screenshot with a caption that just reads, ‘what the heck?’. Now the term WTH is pretty broad when it comes to trying to decipher the emotions enclosed. This is where it got attention from all the different angles available in any mixed gender, intellectual group!

a. The actually confused audience asking for clarification because duh, they can’t see the obvious

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b. The most common but the most important ‘feminist’ perspective

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c. A pinch of something sane that apparently fails to grab much attention

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d. The ‘popcorn’ worthy pro vs. anti-feminism, cat fight

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e. Then there are the ones who have a very good time adding their irrelevant 2 cents to the thread
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f. Some ‘on-point’ sarcasm or trolling, as we call it.

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g. And last but not the least trying to save your sinking ship with an irrelevant Federal Public Notice!

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This is just one, petty example of how something very naive grabs the attention of the masses just because people mostly refer to the thread underneath while completely ignoring the question, topic, idea, referred to, with the post. Nazis, feminists, realists, haters, trolls have an equal share towards the agenda. Where, media publishing agencies are always bloodthirsty about content that creates more controversy than there already was, threads like these with added screenshots spread across different WhatsApp and social media groups; ladies and gentlemen, give you a viral ‘useless’ story!