It doesn’t take much for an innocent post to turn into an online dilemma, a heated topic and viral content later on that ends up on almost all the local media publishing pages. So what is it that makes a post questionable? What are some of the most debated, and #hottopics that may help you get some easy overnight fame on a Facebook group, maybe.. Consider the example below that shows how something completely ‘I would call it’ stupid, catches the attention of the ‘group-nazis’ and then the ripple keeps on getting wider and deeper.
A supposedly ‘expert’ marketer found it highly ‘stupid’ and somewhat ‘offensive’ (on pure marketing merit) to have received a promotional SMS for a sanitary napkins campaign. What happens next? Well, the gentleman puts up a screenshot with a caption that just reads, ‘what the heck?’. Now the term WTH is pretty broad when it comes to trying to decipher the emotions enclosed. This is where it got attention from all the different angles available in any mixed gender, intellectual group!
a. The actually confused audience asking for clarification because duh, they can’t see the obvious
b. The most common but the most important ‘feminist’ perspective
c. A pinch of something sane that apparently fails to grab much attention
d. The ‘popcorn’ worthy pro vs. anti-feminism, cat fight
e. Then there are the ones who have a very good time adding their irrelevant 2 cents to the thread
f. Some ‘on-point’ sarcasm or trolling, as we call it.
g. And last but not the least trying to save your sinking ship with an irrelevant Federal Public Notice!
This is just one, petty example of how something very naive grabs the attention of the masses just because people mostly refer to the thread underneath while completely ignoring the question, topic, idea, referred to, with the post. Nazis, feminists, realists, haters, trolls have an equal share towards the agenda. Where, media publishing agencies are always bloodthirsty about content that creates more controversy than there already was, threads like these with added screenshots spread across different WhatsApp and social media groups; ladies and gentlemen, give you a viral ‘useless’ story!