Interieur360 Official Launch by Faysal Qureshi


Talk about homes, think of fascinating interiors. Problem? Not even a single reliable place that offers what it claims. But things are not going to be the same anymore. With the recent addition of a newly launched interior brand, we are sure that Karachiites are set to bring home not just luxurious furniture but a style statement.

Was invited to the happening launch of Interieur360, a nice small place nestled sweetly in the newly developing Ittehad commercial, phase VI-DHA.

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The limelight of the event? Great interiors and definitely Faysal Qureshi. Happened to reach the event a lot earlier, which is definitely a good thing since we got to experience the products at the display, take pictures and enjoy quality time with obviously elegant interiors. The owner and partner Mr. Tariq had been on his toes making sure the environment was prime. Mr. Junaid the CEO of Interieur360 was accompanying us throughout the event, introducing us to the concepts behind the designs and sharing the need and ideology behind launching an interiors brand.

With Faysal Qureshi reaching the venue, it had all become about the star that he is and definitely the super-aura. Being down-to-earth as he is, he kept great company for all of us. Announced as the 5-year Brand Ambassador for Interieur360, Faysal had personally endorsed interiors from the brand at his home and is looking forward to a stronger relationship in the future. Post the ribbon cutting ceremony, partners of Interieur360 and Faysal Qureshi gave the invitees some time to pose questions about the brand, the relationship, and the future plans. Mr. Tariq presented Faysal with a Momento and Mrs. Qureshi with a fabulous, vintage wall clock.

There was a lot to look forward to throughout the event and the limelight was the opportunity to have our picture taken with Faysal. Need I say more? Wishing the very best to Interieur360 and can’t wait for December for yet another massive launch by the brand.

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Hakim Saeed Awards- Definitely a Night to Remember

Who hasn’t heard of the name ‘Hamdard Pakistan’. The legacy of Hamdard is now 110 years old and the length and breadth of all the milestones achieved so far by this one organization cannot be summed up in a single blog post. The event took place at the breathtaking location of the Mohatta Palace. My first ever visit and that too in a setup arranged at such a massive scale was definitely a worthwhile experience. Properly managed and organized red carpet with ushers that looked after everything and everyone. A custom green bushed wall with Love Pakistan-Build Pakistan written over and the Hakim Saeed Award nestled in between, instantly became my favorite. The route towards the menu venue for the event was also properly decorated with Digital TVs that displayed the upcoming future goals of Hamdard.

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Starting off with the Holy Verses of Quran, Dr. Muzna, our lively host for the night walked us through the entire plan and the cheerful part was that everything went smoothly as per schedule. Starting with the enigmatic voice of Talat Hussain who soulfully walked us through the life and struggles of Late Hakim Mohammed Saeed and his tireless effort and lifelong achievements. With Governor Sindh as the Chief Guest and with company members MD and CEO Hamdard Pakistan Mr. Fahad Qureshi, Mrs. Saima Rashid, Chairperson Hamdard Pakistan, Mr. Zubair and Mr. Farukh Imam on stage revealed the official New Branding of Logo and Corporate Identity of Hamdard Pakistan

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And the way the entire reveal took place was (in the words of Governor Sindh), nothing less than a Bollywood setup. See for yourself:

Alongisde Hamdard Pakistan launched its latest TVC that presented a visual depiction of Hakim Mohammad Saeed in the numeours heart warming ways he had served the nation with his generosity and wisdom.

With this new Corporate Rebranding, Hamdard Pakistan vows to bring explore new horizons and spring new beginnings. To introduce the award recipients Ishq Pakistan was produced as a devoted song sung by none other than legendary Fareed Ayaz and Abu Muhammed that concluded all the categories and winners for the night and first ever Hakim Saeed Awards.

It was an honor to watch some of the finest and I would undoubtedly say world’s finest talent to step up on the stage and receive the award for the enormous efforts made that definitely don’t need an award to be recognized.

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Having gotten the chance to meet and speak up-close to Legends like Anwar Masood (all credit to this event) there’s not just one thing that I took back from this event but definitely a million other things that dropped inside the box. (cannot contain excitement)

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The event was concluded with a soulful hour and more long Qawwali by unmatchable due Fareed Ayaz and Anu Muhammed, which had been my first ever experience of attending and hearing a live qawwali, ever. So, you can imagine the intensity of overwhelmed emotions I went through in a single night!

With hopes and prayers to look forward to much more in terms of innovation and introductions, and I hope we are going to find new beginnings in every other aspect of Hamdard Pakistan

Reason Why I Have ‘Trust’ Issues- Nauman Ali Khan

The recent hurdle of events has pushed 2 different incidents to the surface. One had been discussed earlier in the blog while the second one is being discussed today. This is not going to be ‘how people reacted’ to the entire ‘Ustaad’ NAK event but what I personally experienced through it, as a person.

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Ustaad Nauman Ali Khan- CEO and Lead instructor Bayyinah

The incident didn’t come out to be a shock to me. Not that I was expecting something similar from a religious celebrity (would consider him one, based on his fan following) but because I hardly tend to trust anyone. There’s no hard and fast rule, as to WHY I end up doing that. But, let’s just say I have had enough of a share to make it a general practice. More common belief could be that I don’t trust myself of being able to behave in a fixed manner and thus, I don’t commit to a single opinion about the rest.


Image result for ustaad nak one of the more means of his religious speeches

To get to know of a ‘religious’ celebrity practicing ‘girl-hoping’ might not be something new and it definitely wasn’t unexpected. His bayans (a couple that I heard while aimlessly refreshing my social feed), his way of expressing religion was more of like a story-teller narrating a fairytale rather than trying to explain why and how certain things work in Islam. Religion for me is a path to be followed and not a story to be memorized and getting entertained by. Nonetheless, new age, new ways!


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This whole scenario keeps on building the ‘I have trust issues’ case study. This also happens when you get to meet a lot of people and tend to know a lot of weird things about them. Most often you can confront them and the rest you have enough ‘red-handed’ proofs to accept without question. It’s a small, small world and people actually talk so chances are people really know a lot about what you’re hiding. This might be a controversy, someone trying to fabricate this all. But why would anyone use this particular medium of women, affairs, or money? Why couldn’t it be something else? I’m no one to give my 2¢s on it but that one should never rely on anyone to the extent that one should take them to be spiritually correct, all the time. Humans are but animals molded and shaped out of elements with the power to make mistakes and learn from them. As part of this world, be able to know the lies that can be fabricated in the finest of gold sheets.

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P.S: I have nothing to do with NAK incident nor do I have the energy to make it a topic of debate. This incident just brought light to something that I personally go through, every day.

Mahira Khan just experienced a ‘Loug Kia Kaheyngay’ Moment

The ever famous meme claims that infinite dreams of desi-children have been crushed under the hammer of ‘Loug Kia Kaheyngay (what will people say). Lesser do parents know, whatever your child ends up doing, you can never save them from the unconditional trolling and attention of the haters. Be it phopho, phopho ki beti/beta, their EX, or a close friend.

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But what exactly is this ‘Loug Kia Kaheyngay’ phenomenon? It is a normal social practice that moves within the lower to upper middle-classs households of the South Asian society where parents let down their children from living a healthy and free life with the aim to do something and achieve a place in life where they feel comfortable about themselves and attain a sense of pride. But what happens in reality, is that the parents pressurize their kids not to move forward any further in their desire to pursue their dreams since it is not according to the ‘prescribed’ model of the society. Let’s quickly evaluate a very recent incident with the perspective of ‘Loug Kia Khayengay Phenomenon’ and see how well we can understand it. Famous drama and film actress Mahira Khan who shot to fame with her drama Humsafar, even won hearts across border with thousands of Indians all over her performance in Raees. Nonetheless, Mahira had been our Queen since years now, actresses, her fans, male colleagues all go over, praising her for who she is and how she appears so flawlessly on-screen. Her recent paparazzi incident has bombarded the internet overnight, showing Mahira having a smoke break with famous Indian actor Ranbir Kapoor. Why not quickly list down the ‘haw haye’ factors in the image attached below:
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a) Wearing a short skirt
b) Backless and deep neck
c) She is freaking smoking! (that just broke the ‘haw-haye’ scale on the internet)

Debating over the double standard mentality of the society twitteratis, and social media nazis threw hate all around, which included hate of all degree.


Majority of the hate spewed online is indescribable and is better not be shared to further add dirt to one’s hands. This is what ‘Loug Kia Kaheyngay’ looks like. These snippets define how the society, the ‘LOUG’ surrounding the families make sure that you don’t end up living a life that pleases you! This phenomenon lets you, me and every other person down each time we stand up to something for ourselves.

Mahira Khan is at a place where the hate does affect her, but at this degree where she is, she had personally shattered all the ropes that tie her down. She undoubtedly received never-ending support from the fans, friends from the fraternity, and wellwishers from India that stood up to the misogynist and double-standard society putting down women from doing what they feel like doing. The fact being that majority of the hate received came directly by women who hated her for bringing shame upon herself. For doing what? A smoke? Should they be getting the hate, as well?

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Experiencing Azaadi Like Never Before

Having spent the majority of my life abroad, including the golden years of childhood and teenage, there weren’t a lot of opportunities to experience the spirit of Independence in the true Pakistani flavour. Though, how it was being celebrated back in the embassy and at the school included much more patriotism than what we usually witness here right at the clock striking 00:00.

This year, independence was more than just independence. Pakistan celebrated the fresh air of freedom for 70th consecutive year and we are no less thankful to Allah for having given us a land of our own to cherish and protect! Dolmen Mall Tariq Road, part of the Dolmen Group, the leaders who brought some of the amazing malls to Karachi organized 70th Independence Celebration on the eve of 13th August that took the celebrations past midnight and the public just went crazy with indoor fireworks, confetti and a special concert by the famous ‘Tu Phir Aoo’ fame,  Mustafa Zahid.

The shared montage pretty much sums up the entire experience with Dolmen Mall Tariq Road hosting a cheerful crowd that flooded the floors and cheered at the top of their lungs, till the last minute. It was a pleasure to have been invited by DMTR to cover the event and to get a chance to meet the wonderful soul that he is, Mustafa. Got a cute RT from him over our short fan moment!


Local Facebook Food Groups or Biased Lobbies?

The power of Facebook groups is the same as the kid in the community, who has the ownership of the bat and the ball. Who gets to decide which kid gets to play and which doesn’t; who shall get to bat even after declared an out because he’s good friends with them. My most memorable experience with Facebook group admins started when I got blocked from a very famous Buy & Sell group that has now turned into a proper brand. Nevermind, the story’s the same throughout most prominent groups where the creators tend to not have any mercy towards their members and often show a very demeaning attitude towards the ones who tend to not fall in accordance with their set rules of not just the group but the society as well.

This recent incident where the creator of a very famous food group, SWOT’s (Guide to Karachi Resturants, Cafes, Dhabas, Khokas and Take-outs) commented on a genuine complaint made against a high-end eatery, posted by a member and pointed out that she couldn’t understand the rant since it wasn’t written according to her set standard of ‘English’.


Calling out to the already distressed client that one cannot understand the complaint just because it had been composed bi-lingually? Which century are we living in? The era of the British. Pfft! The member quite innocently goes on to clear her point ahead, regarding the quality of service she had experienced at the eatery, etc. The argument further enfolded into a loyal vs. virgin customer. We all may agree to it, customer service is never dependent on the number of times you have visited an eatery! It is something that either wins or loses you a customer. The creator of SWOT later very beautifully responded to all the hate and critique received in various groups and forums that hit directly towards her disrespectful attitude.

19665530_480741708940274_3649155634667883328_n.jpgThe reply speaks for itself and needs no further explanation for ‘there are plenty of groups where the likes of you are welcome’, who really determines the ‘like’? There might be many, anxiously waiting outside to get into the group, sad enough, they remain unaware of the way this and many other groups are maintained with the sole monarchical mentality. Similar, biased incidents have happened in the past when a group of bloggers (swoggers) on the SWOT panel; a) refused to attend an event Pakistan Ka Dastakhuwan  (#PKDKhi) because the management had to switch the location from Clifton to Gulshan e Iqbal and b) spent the rest of the time bashing against the entire event without even having to attend it. Luckily, they were pretty much roasted online for their unnecessary attitude and reactions.



There’s always respect for creators, admins and moderators for having the energy and temperament to get along with the daily nonsense that keeps on taking place within the group. But it never really gives them the power to demean, disrespect or dishonour a person on the basis of how they draft their review, rant, complain or query. These groups provide a greater avenue for foodies, critiques and silent readers who secretly build their opinion based on the reviews shared online.

How would you react if provoked for having used a skill that hadn’t been mastered by many around you?

The Twisted Tale of Viral Social Media Debate

It doesn’t take much for an innocent post to turn into an online dilemma, a heated topic and viral content later on that ends up on almost all the local media publishing pages. So what is it that makes a post questionable? What are some of the most debated, and #hottopics that may help you get some easy overnight fame on a Facebook group, maybe.. Consider the example below that shows how something completely ‘I would call it’ stupid, catches the attention of the ‘group-nazis’ and then the ripple keeps on getting wider and deeper.


A supposedly ‘expert’ marketer found it highly ‘stupid’ and somewhat ‘offensive’ (on pure marketing merit) to have received a promotional SMS for a sanitary napkins campaign. What happens next? Well, the gentleman puts up a screenshot with a caption that just reads, ‘what the heck?’. Now the term WTH is pretty broad when it comes to trying to decipher the emotions enclosed. This is where it got attention from all the different angles available in any mixed gender, intellectual group!

a. The actually confused audience asking for clarification because duh, they can’t see the obvious


b. The most common but the most important ‘feminist’ perspective


c. A pinch of something sane that apparently fails to grab much attention


d. The ‘popcorn’ worthy pro vs. anti-feminism, cat fight


e. Then there are the ones who have a very good time adding their irrelevant 2 cents to the thread

f. Some ‘on-point’ sarcasm or trolling, as we call it.


g. And last but not the least trying to save your sinking ship with an irrelevant Federal Public Notice!


This is just one, petty example of how something very naive grabs the attention of the masses just because people mostly refer to the thread underneath while completely ignoring the question, topic, idea, referred to, with the post. Nazis, feminists, realists, haters, trolls have an equal share towards the agenda. Where, media publishing agencies are always bloodthirsty about content that creates more controversy than there already was, threads like these with added screenshots spread across different WhatsApp and social media groups; ladies and gentlemen, give you a viral ‘useless’ story!